How Steve Jobs’ Vision for the Apple Store Changed Retail

Doug Stephens by  The Lavin Agency

Retail Prophet founder Douglas Stephens talks about how Steve Jobs‘ vision for the Apple Store succeeded in creating a revolutionary experience in a retail climate where online options and increased consumer knowledge have been shifting the status quo. We learn how Apple’s treatment of its products as sculpture and the rejigging of the customer’s shopping experience serves as a model for both super convenience and super fidelity.